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Netherlands Source Tourism Market Segments

The key segments in the Netherlands source tourism market are domestic tourism and outbound tourism. Domestic tourism was the leading segment in the Netherlands source tourism market in 2022.

Domestic Tourism: Leisure continues to be the most popular purpose of visit in domestic tourism. Although all travel restrictions have been lifted post the pandemic, people are more keen on road trips. The rising demand for self-drive travel is boosted and facilitated by the Netherlands extensive and well-kept system of roads. In the Netherlands, the food service sector has continually commanded the greatest portion of domestic travel expenditure. Domestic food expenditure reached pre-pandemic levels in 2021. Prior to the pandemic food expenditure was growing rapidly due to an increase in domestic tourists. According to World Economic Forum’s 2021 Tourism Competitiveness Report, the Netherlands ranked 23^rd out of 117 countries in terms of health and hygiene, which is one of the key drivers to attract the Dutch travelers.

Outbound Tourism:  GlobalData expects international departures to reach pre-pandemic levels by 2023. The international borders are opened for travelers after the pandemic which created an opportunity for Netherlands travelers to travel across the world. According to the VisaGuide Passport Index as of June 2023, the Dutch passport is ranked 11th in the world. As a result, Dutch nationals can visit 160 nations without a visa. Additionally, Netherlands travelers can enter 52 countries without a passport showing only an ID card^.