How to Create and Use a WhatsApp Catalog for Your Business |...

How to Create and Use a WhatsApp Catalog for Your Business

Posted 2025-10-28 07:53:23

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In today’s digital marketplace, businesses are constantly seeking faster and more convenient ways to connect with customers. One of the most effective solutions is the WhatsApp catalog — a feature within WhatsApp Business that allows businesses to display products and services directly in the chat interface. Whether you call it WhatsApp catalog or WhatsApp catalogue, this feature is transforming how brands sell and interact with customers.

In this blog, we’ll explain everything about the WhatsApp business catalog, its benefits, setup process, and how it can help your business grow.

What is a WhatsApp Catalog?

A WhatsApp catalog (or WhatsApp catalogue) is an online showcase of your products or services within the WhatsApp Business App. Instead of sending multiple images and details manually to customers, you can create a catalog that displays all your offerings in one place.

Each product in the catalog on WhatsApp can include:

Product name

Price

Description

Product code

Website link (if applicable)

Product images

This catalog acts like a digital storefront, enabling customers to browse your items, ask questions, and even place orders — all within WhatsApp.

Benefits of Using WhatsApp Business Catalog

Professional Product Presentation
With a WhatsApp business catalog, your products appear neatly organized, giving customers a smooth browsing experience similar to an e-commerce store.

Easy Product Sharing
Businesses can share individual catalog items directly in chat messages. It’s perfect for quick promotions or personalized product recommendations.

24/7 Availability
Your WhatsApp catalog is available to customers anytime, even when you’re offline. This ensures they can explore your products whenever they want.

Builds Trust and Engagement
A professional catalog on WhatsApp increases customer confidence. People prefer buying from businesses that have clear product details and visuals.

Increases Sales Conversion
When customers can view product information instantly and chat for clarification, it reduces hesitation and drives faster buying decisions.

How to Create a WhatsApp Catalog

Setting up a WhatsApp catalog is simple and can be done in a few steps using the WhatsApp Business App.

Step 1: Download WhatsApp Business App
If you’re still using the regular WhatsApp app, switch to the WhatsApp Business App (available on both Android and iOS).

Step 2: Go to ‘Catalog’ in Settings
Open the app → Tap on the three dots (menu) → Go to Business Tools → Select Catalog.

Step 3: Add Products or Services
Click on Add New Item and upload product images. Add all necessary details such as name, price, description, and product link.

Step 4: Save and Publish
Once done, click Save. Your products will appear in your WhatsApp Business catalog, visible to customers when they visit your business profile.

How to Share Your WhatsApp Catalog

After creating your catalog, you can share it easily:

Open a chat with your customer

Tap the attachment icon → Select Catalog

Choose a product or service and send

Alternatively, you can share a catalog link through your website, email, or social media to drive more traffic to your WhatsApp profile.

Tips for an Effective WhatsApp Business Catalog

Use High-Quality Images
Clear, attractive product photos create a strong first impression and increase purchase interest.

Keep Product Information Clear
Include detailed descriptions, accurate prices, and necessary specifications.

Organize Products by Category
Group similar products to make browsing easier for customers.

Regularly Update Your Catalog
Add new products, remove outdated ones, and ensure all details remain accurate.

Leverage Catalog Links in Marketing
Include your catalog on

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