Growth in the Oceania digital textile printer market is anticipated to surge between 2023 and 2033 at a CAGR of 4.3%. By 2033, its value is projected to be over USD 150 million. By 2023, the market is likely to surpass a valuation of about USD 98.4 million.

According to Future Market Insights (FMI), it is anticipated that the growing e-commerce distribution sphere would increase demand for digital textile printing in Oceania. E-commerce has made it simple for small and medium-sized textile producers to connect with a broad clientele.

E-commerce distribution has particularly benefitted those in off-the-grid or underserved regions. On-demand printing has becomes more popular as a result, and digital textile printing technologies are meeting this need.

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The demand for customization and personalization in the textile business has expanded as a result of e-commerce. This is largely due to the increased options being made available to users as a result of the capacity and simplicity of the online interface.

Consumers today want specialized and customized items, which can be produced using digital textile printing techniques that provide design and production flexibility.

The demand for sustainable textiles is also being fueled by e-commerce sites as consumers become more aware of how their purchases affect the environment.

The use of less water and reduced usage of chemicals and energy has become a norm in the industry now. This makes digital textile printing highly environment-friendly when compared to conventional textile printing techniques.

Rising demand for versatile and affordable printing options has been rising due to the stiff competition in this market. This has incentivized small and medium-sized businesses to adopt digital textile printing technology at an accelerated pace. This trend is expected to continue, pushing market growth over the forecast period.

Key Takeaways from Oceania Digital Textile Printers Market Study

• The Oceania digital textile printer industry is anticipated to reach a valuation of USD 98.4 million by the end of the year 2023.
• The market is expected to reach a total size of USD 150 million by the end of the forecast period 2023 to 2033.
• The CAGR for the market during 2023 to 2033 is projected to be at 3%.
• Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of USD 25.4 million between 2023 and 2033.
• Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of USD 71.6 million in 2023.

Competitive Landscape: Digital Textile Printing Market Landscape

The digital textile printing market in Oceania is characterized by key players adopting numerous strategies to remain competitive. While consolidation is a major strategy, the market is also rife with other moves like acquisitions, mergers and product innovations.

HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. the digital textile printing market is fragmented and the Tier 1 players in the market hold 20-25% share in the Oceania digital textile printer industry.

For instance,

• In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.

Oceania Digital Textile Printer Market by Category

By Printer Type:

• Direct to Garment (DTG) Printer
• Direct to Fabric (DTF) Printer

By Substrate:

• Cotton
• Silk
• Rayon
• Linen
• Polyester
• Polyamide
• Wool
• Other Substrates

By Ink Type:

• Reactive
• Acid
• Disperse
• Pigment

By Printer Type (Size):

• Industrial Printer
• Desktop Printer

By Sales Channel:

• Manufacturers (Direct Sales)
• Distributors/ Suppliers
• Retail
• E-Commerce

By End Use:

• Clothing & Apparels
• Household
• Technical Textiles
• Others (Flags & Banners)

By Country:

• Australia
• New Zealand
• Papua New Guinea
• Fiji