For revenue operations teams, the challenges in 2025 are new: not in finding leads, but in accurately identifying who the right people are in the right accounts—and having clean, complete data about those people. Without coverage (known buying committee members) and accuracy (verified, up-to-date data), even the smartest strategies in ABM, intent-powered outreach, and ICP targeting fall...
In a world where markets change faster than marketing teams can refresh their CRM, one thing stays the same: the need to know who your ideal customer is. But what happens when your "ideal" customer profile (ICP) stops matching reality?
That's where the difference between static and dynamic ICPs comes in. Most businesses start with a static ICP: a well-defined document that outlines who their...
In high-performance sales teams, time equals money. Reaching more leads in less time without compromising quality is the goal—and that’s where sales dialers come in. Two commonly used tools are power dialers and parallel dialers. While both automate outbound calling, they do so in dramatically different ways.
So which one’s right for your sales team?
In this deep dive,...
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