In the wake of the COVID-19 pandemic, health and wellness have taken center stage, with individuals increasingly prioritizing immunity and overall well-being. One area that has witnessed a surge in demand is chelated minerals, renowned for their ability to boost immunity and improve digestion. This article explores the growing popularity of chelated minerals, driven by heightened health concerns and changing dietary habits amidst the pandemic.

𝐆𝐞𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 𝐏𝐃𝐅 𝐂𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐫𝐞𝐩𝐨𝐫𝐭 @ https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=48078

Key Players and Market Developments
• Zinpro Corp.
• Maru Chem Industries
• Glanbia PLC
• Balchem Inc.
• Virbac
• LMF Feeds, Inc.
• Cargill, Inc.
• Alltech
• Kemin Industries, Inc.
• BASF SE
• Nutreco
• NOW Foods
• Novus International, Inc.
• Bluestar Adisseo Co., Ltd.
• Koninklijke DSM N.V.

Rising Demand in Response to Lifestyle Changes:
The rise of veganism and vegetarianism globally has further fueled the demand for chelated minerals, as plant-based diets may lack certain essential nutrients. Additionally, unhealthy lifestyle habits, including increased consumption of packaged foods, smoking, and disrupted sleep patterns, have contributed to a rise in nutritional deficiencies among consumers. Chelated minerals emerge as a convenient and effective way to address these deficiencies, supporting immune function, digestion, and overall well-being.

Embracing Distribution Channels and Innovation:
Amidst the pandemic, manufacturers are leveraging diverse distribution channels, including offline stores and e-commerce platforms, to meet the surging demand for chelated minerals. Furthermore, investments in research and development are driving product innovation, with companies focusing on quality management and obtaining certifications to ensure compliance with international standards. Initiatives such as BASF SE's introduction of the glycinate series underscore the industry's commitment to providing efficient solutions for balanced growth and well-being.

Market Outlook and Strategies:
The global chelated minerals market is projected to grow at a compound annual growth rate (CAGR) of 7.5% during the forecast period, reaching a valuation of US$ 7.38 billion by 2031. Key strategies adopted by manufacturers include enhancing product quality, expanding product portfolios, and increasing awareness among consumers about the health benefits of chelated minerals. With the market witnessing robust growth, particularly in regions like South Asia and East Asia, there is ample opportunity for innovation and market expansion.

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