Malaysia's Esports Market Share Poised for Significant Growth, Projected to Reach USD 14 Million by 2030

The esports industry in Malaysia is experiencing rapid growth, with projections indicating a rise from USD 6.1 million in 2023 to approximately USD 14 million by 2030. This represents a compound annual growth rate (CAGR) of 12.6% during the forecast period from 2024 to 2030.

Market Definition and Scope

Esports, or electronic sports, involves organized, competitive gaming events where professional players and teams compete across various video game titles. In Malaysia, the esports ecosystem encompasses players, teams, event organizers, streaming platforms, and a growing audience base. The market's expansion is driven by increasing internet penetration, the proliferation of smartphones, and a youthful demographic inclined towards gaming.

Key Growth Drivers and Opportunities

The growth of Malaysia's esports market is primarily attributed to:

• Government Support: The Malaysian government has recognized esports as a legitimate industry, investing in its development through initiatives like the National Esports Blueprint. This plan aims to establish esports academies, enhance infrastructure, and promote events, positioning Malaysia as a regional esports hub.

• Popularity of Mobile Gaming: Mobile gaming titles such as Mobile Legends Bang Bang and PUBG Mobile have gained immense popularity, contributing significantly to the esports landscape and attracting a broad audience.

• Growing Audience and Participation: The number of esports enthusiasts in Malaysia is projected to increase from 4.8 million in 2020 to 7.8 million by 2024, indicating a robust and engaged community.

• Media Rights and Streaming: Revenue from media rights is expected to reach USD 2.2 million in 2025, highlighting the monetization potential through broadcasting and streaming platforms.

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Segmentation Analysis

The Malaysian esports market can be segmented based on revenue streams, game genres, and platforms.

• By Revenue Streams:

  • Media Rights: Sales of broadcasting rights to various platforms.
  • Sponsorships and Advertising: Brands partnering with events and teams for promotional activities.
  • Merchandising and Ticket Sales: Revenue from event tickets and branded merchandise.

• By Game Genres:

  • Multiplayer Online Battle Arena (MOBA): Games like Mobile Legends Bang Bang.
  • Battle Royale: Titles such as PUBG Mobile.
  • First-Person Shooter (FPS): Games like Counter-Strike: Global Offensive.

• By Platforms:

  • Mobile: Dominant due to widespread smartphone usage.
  • PC: Preferred for certain game genres and professional tournaments.
  • Console: Niche segment with dedicated user base.

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Regional Insights

While Malaysia is emerging as a significant player in the Southeast Asian esports scene, the market is influenced by regional dynamics, including cross-border tournaments and collaborations with neighboring countries.

Competitive Landscape

The Malaysian esports market is characterized by a mix of local and international stakeholders, including:

• Esports Teams and Organizations: Professional teams competing in various game titles.
• Event Organizers: Companies specializing in hosting tournaments and gaming conventions.
• Streaming Platforms: Services providing live broadcasts of esports events.
• Brands and Sponsors: Corporate entities investing in esports for marketing and outreach.

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Conclusion

Malaysia's esports industry is on a robust growth trajectory, supported by government initiatives, a burgeoning gaming community, and increasing commercial investments. As the ecosystem matures, opportunities abound for stakeholders across the value chain to capitalize on this dynamic and evolving market.

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