OOH and DOOH Market Overview

Out-of-Home (OOH) advertising, encompassing traditional billboards, transit ads, and street furniture, has long been a cornerstone of brand visibility. With the advent of Digital Out-of-Home (DOOH) advertising, which integrates digital screens and interactive content into public spaces, the industry has experienced a significant transformation. This article delves into the current landscape of the OOH and DOOH markets, highlighting key segments, recent developments, leading companies, market drivers, and regional insights.

Market Overview

As per MRFR analysis, the OOH and DOOH Market Size was estimated at 37.62 (USD Billion) in 2023. The OOH and DOOH Market Industry is expected to grow from 39.42(USD Billion) in 2024 to 66.0 (USD Billion) by 2035.

This growth is propelled by the increasing effectiveness of OOH advertising in driving consumer engagement. According to the Outdoor Media Association (OMA), OOH drives more online activity per ad dollar spent than any other media, being 382% more effective than TV, 200% more effective than print, and 63% more effective than radio in directing consumers to online platforms. The DOOH segment, in particular, has seen accelerated growth. Valued at USD 20.74 billion in 2024, the global DOOH advertising market is anticipated to grow at a CAGR of 10.7% from 2025 to 2030.

This surge is attributed to the integration of digital technologies, enabling dynamic content delivery and real-time audience engagement.

Request To Free Sample of This Strategic Report - https://www.marketresearchfuture.com/sample_request/42978

Key Market Segments

The OOH and DOOH markets are segmented based on type, application, sales channel, and region.

• By Type:

  • Traditional OOH: Includes static billboards, posters, and transit advertisements.
  • Digital OOH (DOOH): Encompasses digital billboards, digital signage, and interactive displays.

• By Application:

  • Transit Advertising: Advertisements placed in or on modes of public transportation and transit stations.
  • Billboards: Large outdoor boards displaying advertisements.
  • Street Furniture Advertising: Ads on public amenities like bus shelters, kiosks, and benches.
  • Place-Based Media: Digital screens in venues such as malls, gyms, and airports.

• By Sales Channel:

  • Direct Channel: Brands engaging directly with media owners.
  • Distribution Channel: Involves intermediaries like advertising agencies.

Industry Latest News

The OOH and DOOH advertising sectors have witnessed notable developments:

• Mergers and Acquisitions: T-Mobile US announced plans to acquire Vistar Media, a real-time outdoor advertising technology provider, for approximately $600 million. This acquisition aims to bolster T-Mobile's advertising business by expanding into the DOOH market, which is predicted to comprise 42% of total OOH revenue in 2025.

• Technological Advancements: JCDecaux is focusing on creative effectiveness to propel growth in the OOH sector. The company emphasizes the importance of creativity, especially with the increasing digitization of OOH formats like billboards and transit ads. Initiatives include utilizing data for better campaign planning and outcome measurement, addressing issues like brand recognition and emotional engagement.

• Market Expansion: The global advertising industry is projected to reach $1 trillion in revenue for the first time in 2024, with technology giants like Google, Meta, ByteDance, Amazon, and Alibaba driving over half of this total. Despite economic challenges in major markets, advertising revenue is anticipated to grow by 9.5%, exceeding expectations.

Key Companies

Several key players dominate the OOH and DOOH advertising landscape:

• JCDecaux Group: A leading global outdoor advertising company, JCDecaux specializes in street furniture, transport advertising, and billboards.

• Clear Channel Outdoor Holdings Inc.: Operates in various formats, including billboards, street furniture, transit, and airport advertising.

• Lamar Advertising Company: One of the largest outdoor advertising companies in the United States, offering solutions across billboards, interstate logos, transit, and airports.

• OUTFRONT Media: Specializes in OOH advertising across the United States and Canada, focusing on digital billboards and transit displays.

• Daktronics Inc.: Provides electronic scoreboards, programmable display systems, and large-screen video displays for sports, commercial, and transportation applications.

Browse In-depth Market Research Report - https://www.marketresearchfuture.com/reports/ooh-dooh-market-42978

Market Drivers

Several factors are driving the growth of the OOH and DOOH markets:

• Technological Advancements: The integration of digital technologies, such as real-time data analytics and interactive displays, enhances audience engagement and allows for targeted advertising.

• Urbanization: Increasing urbanization leads to higher foot traffic in public spaces, providing advertisers with a broader audience.

• Cost-Effectiveness: OOH advertising has proven to be more effective in driving consumers to online platforms compared to traditional media, offering higher returns on investment.

• Consumer Mobility: As people spend more time outside their homes, OOH advertising becomes a crucial medium to reach consumers on the go.