Dive into the heart of the NBA's business operations. Discover revenue streams, market trends, player contracts, and strategies that drive the world's premier basketball league. Gain valuable insights for enthusiasts and industry professionals alike.

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Business of NBA - Sponsors

The key sponsors in the NBA are 2K Sports, Nike, PepsiCo, Tissot, Rakuten, Michelob Ultra, State Farm Insurance, American Express, Google, AT&T, Coinbase, FanDuel, Ticketmaster, DraftKings, BetMGM, Kia, DoorDash, Microsoft, Mondelez International, William Hill, Kumho Tire, Kaiser Permanente, ExxonMobil, Taco Bell, Oculus, CarMax, Hasbro, LegalZoom, HyperIce, Clorox, Hershey, Uber Eats, ServiceNow, and Louis Vuitton among others. The largest is their five-year deal with 2K Sports, which allows 2K Sports to produce the 2K NBA video game franchise.

The top sectors with highest number of deals in the Business of NBA are restaurant, beverages, financial services, retail, travel & tourism, food, automotive, gambling, pharmaceuticals & healthcare, technology, consumer goods, business & consumer services, telecommunications, energy & utilities, entertainment & leisure, clothing & accessories, construction & real estate, and media among others. The most prominent is the restaurant sector, with 244 signed.

Brands from 27 different sectors are engaged in sponsorship deals with NBA properties with the restaurant sector being the most active sponsoring sector across the league, followed by beverages and financial services sectors.