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The market faces significant challenges from legal and ethical concerns and continuity of care and follow-up. Medical tourism entails crossing international borders, which introduces legal and ethical complexities. Each country operates under distinct legal frameworks, medical regulations, and ethical standards. Ensuring the protection of patients’ rights, obtaining informed consent, and adhering to ethical practices can be challenging when dealing with individuals from diverse cultural backgrounds and legal systems.

Medical tourists often face challenges in receiving post-treatment care and follow-up when they return to their home countries. Coordinating and ensuring continuity of care between healthcare providers in different locations can be particularly difficult, especially when language barriers, variations in medical records, or inadequate communication between healthcare providers come into play.

The global medical tourism market size will be valued at $31.91 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 14% during 2023-2027. The adoption of medical tourism will be supported by affordable healthcare and reduced wait time in foreign countries, along with access to quality healthcare and advanced treatments.

Medical tourism involves travel undertaken to another country to receive medical care or advice. It also includes travel associated with maintaining or enhancing one’s physical and inner well-being. Medical treatments and their costs can depend on the country, where some nations are known for specializing in a certain type of medical procedure or advice, and where some are notoriously more expensive than others. The rising costs of healthcare in home countries are a major driver for the market as patients can get the same treatment in a foreign country at a fraction of the cost.