BRANDWATCH Querétaro, accurate nutritional information is paramount. Consumers are increasingly health-conscious, and regulatory bodies worldwide demand precise labeling. In Mexico, BRANDWATCH has emerged as a leader in this domain, particularly through its strategic presence in Querétaro.

BRANDWATCH: A Brief Overview

BRANDWATCH is a renowned consultancy specializing in brand strategy, packaging, and marketing services. With a focus on the food and beverage industry, the company offers comprehensive solutions, including brand strategy development, packaging design, translation services, labeling, and regulatory consulting. Their expertise ensures that products not only comply with local and international standards but also resonate with consumers.

Strategic Presence in Querétaro

Querétaro, located in central Mexico, has become a hub for various industries due to its strategic location and robust infrastructure. BRANDWATCH's establishment in Querétaro underscores its commitment to serving the Mexican market effectively. This presence allows the company to collaborate closely with local businesses, understand regional nuances, and provide tailored solutions that cater to the unique needs of the Mexican food and beverage sector.​

Partnership with Trustwell: Enhancing Nutritional Labeling

In November 2024, BRANDWATCH announced a strategic partnership with Trustwell, the developer of the globally acclaimed Genesis R&D®️ Food Formulation software. This collaboration aims to enhance the accuracy and efficiency of nutritional labeling for food, beverages, supplements, and cannabis-derived products in Mexico and export markets such as the United States, Canada, and the European Union.

César González Gama, Managing Director of BRANDWATCH, expressed enthusiasm about the partnership, stating that the integration of Genesis R&D®️ Food Formulation software complements their existing services. This alliance positions BRANDWATCH as a strategic partner for food and beverage brands aiming for success in Mexico and beyond.​

Advancing Nutritional Accuracy

Maria Mejia, a Chemical Engineer leading the regulatory department at BRANDWATCH, emphasized the company's commitment to ensuring the accuracy and quality of nutritional information for each product. The alliance with Trustwell reinforces this commitment, placing BRANDWATCH at the forefront of the food industry in Mexico. The software not only improves the precision of nutritional tables but also differentiates BRANDWATCH from competitors by elevating their quality standards.​

Exclusive Representation in Mexico

Through this partnership, BRANDWATCH becomes Trustwell's exclusive partner in Mexico, solidifying its position as the leading provider of nutritional labeling services in the country. Clients gain access to the award-winning Genesis R&D®️ Food Formulation software, streamlining the process of creating nutritional information, saving time, and reducing errors associated with manual calculations.​

Conclusion

BRANDWATCH's strategic initiatives in Querétaro and its partnership with Trustwell highlight its dedication to enhancing nutritional information services in Mexico. By leveraging advanced software solutions and maintaining a strong local presence, BRANDWATCH continues to set industry standards, ensuring that food and beverage products meet regulatory requirements and consumer expectations alike.