Commercial real estate (CRE) in 2025 is undergoing a digital transformation. Whether you're leasing office spaces, selling retail properties, or managing industrial buildings, one thing remains constant—effective marketing is the key to attracting the right buyers and closing more deals. As buyer expectations rise and competition intensifies, CRE professionals must go beyond brochures and static listings.

The good news? You don’t need a huge budget to modernize your approach. With the right strategies and tools, including an easy-to-use video maker app, you can create engaging, persuasive marketing content that gets results.

Here are 15 powerful commercial real estate marketing ideas to help you boost sales and stand out in 2025.

1. Create Property Walkthrough Videos

Video tours allow prospects to explore a property before scheduling an in-person visit. They're especially valuable for out-of-town or international investors.

Use a video maker app like StatusQ, CapCut or InShot to create smooth walkthroughs with music, transitions, and text overlays showing key property features, square footage, and location benefits.

2. Build a Google Business Profile

Yes, even commercial agents benefit from local search. By creating a Google Business Profile, you improve your SEO and appear in local searches for phrases like “warehouse for sale in Dallas.”

Include:

• Business address

• Property images

• Website links

• Office hours

3. Run Targeted LinkedIn Campaigns

LinkedIn remains a top channel for commercial real estate networking and lead generation. Use it to:

• Share new listings

• Post market updates

• Publish thought leadership articles

Pair your posts with video content made using a video maker app for better engagement.

4. Create Area Overview Videos

Help investors and tenants understand the market with a short video highlighting local infrastructure, accessibility, business growth, and demographics.

Combine maps, footage, and infographics using a video maker app like Canva Video.

5. Host Virtual Open Houses

Reduce friction in the sales process by organizing virtual open houses for commercial properties. Go live on Facebook, LinkedIn, or YouTube and walk viewers through the space in real-time.

Save and edit the live stream into a shorter highlight video for social media promotion using your video maker app.

6. Build a Branded Email Newsletter

Email marketing still works—especially when it’s niche and value-driven. Use it to:

• Share available properties

• Provide industry insights

• Promote new developments

Tools like Mailchimp or Constant Contact can help, while a video clip in the email can boost click-through rates.

7. Optimize Your Website for SEO

Your website should rank for commercial intent keywords like:

• “Office space for lease in Atlanta”

• “Commercial real estate brokers near me”

Add high-quality content, listing videos, and client case studies. Bonus: Include video embeds using content from your video maker app to increase time on site.

8. Offer Downloadable Market Reports

Position yourself as an expert by publishing downloadable whitepapers or market trend reports. Use lead capture forms to grow your email list.

Create a teaser video summarizing the report using your video maker app and promote it across LinkedIn and Facebook.

9. Feature Client Testimonials

Credibility matters in commercial deals. Record client testimonials—preferably on-site—to build trust with future prospects.

Use your video maker app to edit clips with branding, titles, and contact info for polished social proof.

10. Advertise on Facebook & Instagram

These platforms may seem consumer-focused, but they also work for CRE—especially for smaller retail spaces or mixed-use developments.

Run ads targeting business owners by:

• Location

• Interests (e.g., entrepreneurship, real estate investing)

• Behavior

Include a 15–30 second promotional video made using your video maker app to stand out in crowded feeds.

11. Use Drone Footage for Aerial Views

Commercial properties are all about location and scale. Aerial drone shots help communicate both.

Stitch aerial clips with interior walkthroughs and area highlights using your video maker app to create stunning listing promos.

12. List on Commercial Portals

Don’t rely solely on your website. Post your listings on sites like:

• LoopNet

• Crexi

• Commercial Exchange

• Realtor.com Commercial

Make your listings stand out with professional images, floor plans, and video tours.

13. Showcase Investment Potential

Create content that focuses on ROI, lease rates, cap rates, and long-term value. Use data visualizations to communicate clearly with investors.

Use Canva or Mojo to create motion infographics or video slideshows that highlight financial potential.

14. Leverage YouTube for Long-Form Content

YouTube remains the second-largest search engine. Create a channel to share:

• Property overviews

• Interviews with local business leaders

• Commercial market updates

Repurpose long-form content into Reels or Shorts using a video maker app to expand reach.

15. Create a Commercial Real Estate Blog

Blogging helps you rank in search engines and build authority. Write about:

• “Top Neighborhoods for Office Expansion in 2025”

• “How to Evaluate a Warehouse Investment”

Pair each blog with a quick 30–60 second video summary using your video maker app for added SEO and social engagement.

Why a Video Maker App is a Must in 2025

In an industry where visuals and details matter, a reliable video maker app allows commercial real estate professionals to:

• Create engaging property videos quickly

• Add music, captions, branding, and transitions

• Format videos for multiple platforms (LinkedIn, Instagram, email)

• Repurpose one piece of content into many

• Save time and cut editing costs

Top Recommended Apps:

• StatusQ – Best for creating story-style, animated content

• CapCut – Ideal for Reels and mobile-first content

• InShot – Easy-to-use with great trimming and transition tools

• Canva Video – Perfect for branded slideshows and data overlays

Final Thoughts

Marketing commercial real estate in 2025 requires a smart blend of strategy, technology, and creativity. With these 15 marketing ideas, you’ll be better positioned to capture attention, build trust, and close more deals in a competitive digital marketplace.

Whether you’re selling office towers or retail space, integrating tools like a video maker app into your marketing workflow will help you deliver professional, high-converting content without breaking your budget.

Start with a few of these ideas, track the results, and refine your approach. The future of commercial real estate marketing is visual, digital, and more accessible than ever before.