The Ordinary has revolutionized the skincare world by offering high-quality products at a fraction of the price of many luxury brands. With its minimalist packaging, science-driven formulations, and transparent approach, The Ordinary has gained a loyal following of skincare enthusiasts. But what makes this brand stand out, and how can it be the right fit for your skincare routine?

In this article, we will explore everything you need to know about The Ordinary—from its popular products to how they work and why they’ve become a staple in so many people’s beauty arsenals.

What is The Ordinary and Why is it So Popular?

The Ordinary is a skincare brand that aims to provide effective products using high-quality ingredients at an affordable price point. Launched by Deciem in 2016, the brand is known for its no-frills approach, prioritizing transparency, simplicity, and efficacy in every product. Its minimalist packaging and clear labeling help customers understand exactly what each product contains and how to use it.

Key Features of The Ordinary:

• Affordable prices: One of the brand’s biggest selling points.

• Transparency: Clear, no-nonsense labels showing ingredient concentrations.

• Clinical formulations: High-potency ingredients with proven efficacy.

• Cruelty-free: The Ordinary does not test on animals.

The Ordinary quickly gained a cult following due to its unique position in the beauty market, offering science-backed products that deliver results without the hefty price tag.

What Are The Most Popular Products from The Ordinary?

The Ordinary’s product range is vast, and each item is designed to tackle specific skincare concerns. However, a few products stand out as customer favorites. Here’s a rundown of The Ordinary’s most popular products that have captured the attention of skincare enthusiasts worldwide:

1. The Ordinary Hyaluronic Acid 2% + B5

Hyaluronic Acid is one of the most popular ingredients in skincare for its ability to hydrate and plump the skin. This serum from The Ordinary combines hyaluronic acid with vitamin B5, which helps to enhance the skin’s moisture retention while soothing irritation. It’s a must-have for dry or dehydrated skin.

2. The Ordinary Niacinamide 10% + Zinc 1%

This serum targets oily and acne-prone skin. Niacinamide is a potent anti-inflammatory that helps reduce the appearance of pores and improve skin texture, while zinc balances oil production. Together, they help control shine and prevent breakouts.

3. The Ordinary AHA 30% + BHA 2% Peeling Solution

Known as the “vampire facial” due to its striking red color, this exfoliating mask contains a powerful combination of AHAs (alpha hydroxy acids) and BHAs (beta hydroxy acids). This treatment is perfect for sloughing off dead skin cells, improving skin tone, and promoting a brighter complexion.

4. The Ordinary Retinol 0.2% in Squalane

Retinol is a key ingredient for reducing signs of aging and promoting cell turnover. The Ordinary’s retinol in squalane is formulated to help reduce fine lines and wrinkles while minimizing irritation, thanks to the hydrating properties of squalane.

How Does The Ordinary Work?

The key to The Ordinary’s success lies in its active ingredients. The brand uses high-potency formulations that target specific skin issues without unnecessary fillers or fragrances. The Ordinary is all about giving you clinical-grade skincare without the heavy price tag.

Each product from The Ordinary contains a high concentration of one or more active ingredients. For example:

• Vitamin C helps brighten and even out skin tone.

• Peptides support skin structure and elasticity.

• Retinoids stimulate collagen production for firmer skin.

What Sets The Ordinary Apart from Other Brands?

Unlike many skincare companies that offer complex formulations with long ingredient lists, The Ordinary keeps things simple. Instead of relying on flashy marketing or fancy packaging, The Ordinary focuses on what’s inside the bottle. The brand allows users to build customized routines based on their unique skin needs, providing products that can be layered to treat multiple concerns at once.

How to Build a Skincare Routine with The Ordinary?

When it comes to skincare, personalization is key. The Ordinary makes it easy to create a routine tailored to your specific needs by offering a wide variety of products for different skin types and concerns. Here's a simple guide to help you structure a skincare routine using The Ordinary:

Step 1: Cleanser

• The Ordinary Squalane Cleanser: Ideal for removing makeup and impurities while leaving the skin feeling hydrated and soft.

Step 2: Toner (Optional)

• While The Ordinary doesn’t offer a dedicated toner, many people use glycolic acid or lactic acid (both AHA exfoliants) as a mild exfoliating toner.

Step 3: Treatment Serums

• Hydration: Use Hyaluronic Acid 2% + B5 for deep moisture.

• Brightening: Use Vitamin C Suspension 23% + HA Spheres for brightening and evening out skin tone.

• Anti-aging: Apply Retinol 0.5% in Squalane to promote cell turnover and reduce fine lines.

Step 4: Moisturizer

• Follow up with The Ordinary Natural Moisturizing Factors + HA to lock in moisture and keep the skin hydrated.

Step 5: Sunscreen (AM Only)

• Always finish your morning routine with sunscreen. The Ordinary offers a great option: The Ordinary Mineral UV Filters SPF 30 with Antioxidants.
  
  

  Is The Ordinary Safe for All Skin Types?

  One of the most common concerns when trying new skincare products is whether they will suit your skin type. Fortunately, The Ordinary formulates products for various skin types, from dry and sensitive skin to oily and acne-prone skin.

  For Oily and Acne-Prone Skin:

  • Products like Niacinamide 10% + Zinc 1% can help regulate oil production and reduce inflammation.

  • Salicylic Acid 2% Solution is perfect for unclogging pores and treating acne.

  For Dry and Dehydrated Skin:

  • Hyaluronic Acid 2% + B5 and Natural Moisturizing Factors + HA are great options for deep hydration.

  For Sensitive Skin:

  • The 100% Organic Cold-Pressed Rose Hip Seed Oil is a gentle, soothing oil that helps to calm inflammation.

  However, it’s always wise to patch-test new products before incorporating them fully into your routine to avoid irritation.

  Can You Layer Products from The Ordinary?

  Layering products effectively is crucial to maximizing their benefits. The Ordinary allows for a lot of flexibility when it comes to layering, but there are a few general guidelines to follow:

  1. Water-based products first: Start with serums like Hyaluronic Acid or Niacinamide as these are water-based.

  2. Oils and moisturizers last: Finish with thicker products like oils or moisturizers to lock in hydration.

  Be mindful of potential interactions. For instance, avoid layering Retinol with Vitamin C as they can irritate the skin when used together.

  Frequently Asked Questions (FAQs)

  Q1: How long does it take to see results from The Ordinary?
  The timeline for seeing results depends on the product and your skin concern. For instance, products like Niacinamide may take 2-4 weeks to show visible results, while Retinol might take 4-6 weeks for noticeable improvement in fine lines.

  Q2: Are The Ordinary products cruelty-free?
  Yes, The Ordinary is cruelty-free and does not test its products on animals.

  Q3: Can I use The Ordinary products with other skincare brands?
  Yes, The Ordinary products can be integrated with other skincare brands. Just be mindful of product compatibility and ingredient layering to avoid irritation.

   

  Why Choose The Ordinary for Your Skincare Needs?

  The Ordinary is a standout brand for anyone looking to invest in high-quality skincare without breaking the bank. The transparency in ingredient labeling, affordable prices, and effective formulations make it a go-to for skincare enthusiasts around the world.

  Whether you're dealing with acne, aging, or dry skin, The Ordinary provides targeted solutions for every need. With its minimalist approach and emphasis on active ingredients, this brand has gained credibility not only among professionals but also among everyday consumers seeking straightforward, no-nonsense skincare.

  Conclusion:  

  If you're tired of the confusion and complexity often associated with skincare products, The Ordinary offers a refreshing alternative. With clear, clinical formulations and a focus on what truly works, this brand allows you to create a personalized skincare routine that delivers results.

  Start with one or two products, and over time, you’ll be able to customize a regimen that targets your specific skincare needs. Whether you're shopping for The Ordinary products on Reana, or looking to upgrade your skincare routine, their affordable yet effective options are sure to meet your skin’s needs.