The sales channels of cosmetics in our country can be divided into two categories: daily chemical lines and professional lines. There are significant differences between the products on the two lines. Professional beauty supply is mostly sold through beauty salon systems, mainly through treatment kits, and some products also require the use of instruments. It can be said that terminal promotional activities on professional lines are mostly combined with beauty services, with sales services being greater than selling products. The products of daily chemical production lines are mostly sold through various levels of shopping malls, supermarket cosmetics counters, or cosmetics specialty stores, while the same type of terminals mostly adopts the same type of promotion mode, and the functional demands of the products sold are also similar. It can be imagined that intense competition is difficult to avoid.
Chinese professional beauty supply enterprises need to improve and enrich their marketing methods, and changing trademarks is also a sharp tool. However, enterprises should not blindly engage in trademark replacement activities but should choose the timing of trademark replacement and the means of advertising dissemination based on their own strength and development stage, in order to help enterprises achieve a qualitative leap.
In the professional beauty supply, the content of these ingredients can reach over 50%! This is also why professional products are more expensive and effective than regular products.
However, it is precisely because of the high concentration of these ingredients that professional line products require special care when used. Therefore, it is recommended that sisters carefully read the product description before using the professional beauty supply, and use professional technology under the guidance of doctors or professionals to avoid unnecessary damage to the skin.
When choosing a professional beauty supply, it is important to pay attention to the brand's credibility and reputation and avoid purchasing counterfeit and inferior products. At the same time, when using professional line products, attention should also be paid to the storage and use time of the products to ensure their effectiveness and safety.