In the early stages of building a company, visibility isn’t optional—it’s essential. PR can get your startup on the map, in front of the right audiences, and into conversations that matter. Pressraven gives you the tools to make that happen, without wasting time or burning bridges. Here’s how to do it right:

Automate the Basics. Own the Details.

Pressraven’s automation gives you speed—but precision is where the wins happen. Use the tech to kick things off, then refine your media list manually. Vet your contacts. Keep it relevant. A smaller, sharper list beats a bloated one every time.

Lead with Trust

Journalists want to know who they’re dealing with. Be upfront. Always get consent, and make it easy for them to opt out. When you media contact database respect their time and privacy, you build real credibility—something no press release can fake.

Tailor Every Pitch

You’ve got a great story. Don’t bury it in a mass email. Pressraven gives you the insight to tailor each pitch to a journalist’s actual interests. Show them you know their work—and that your story fits their beat. That’s how you get replies, not rejections.

With Pressraven, startups don’t need PR agencies or massive budgets. Just sharp tools, a thoughtful approach, and a commitment to real connections. This is how modern PR gets done: strategic, efficient, and built to last.