Let’s rewind to 2020. I was working with a small startup that had just released its first real product. It was clunky, the UI needed work, and we were still figuring things out. But it was ours. We believed in it. So we decided to get the word out with a press release.

Sounds simple, right? Spoiler alert: it wasn’t.

I remember sitting at my desk, typing “how to submit a press release” into Google for the fifth time. Every site had different rules, forms, paywalls, submission guidelines, and none of them made the process feel any easier. I thought, “Why is it so complicated to tell people something awesome just happened?”

Fast-forward to today, I’ve now written and submitted over 150 press releases for different clients and projects. And yeah—I’ve learned a few things along the way. So whether you’re a startup founder, indie artist, local business owner, or someone with a story the world needs to hear, here’s the no-nonsense guide I wish I had back then: quick and easy ways to submit your press release online.

Step 1: Know Your “Why”

Before you hit “submit,” pause. Ask yourself: Why am I putting this press release out there?

Are you launching a new product? Hosting an event? Sharing groundbreaking research? Your purpose will shape your message. It’s not about blasting information—it’s about telling a story people care about.

Take inspiration from blogs like Storyscape Journeys, where storytelling takes center stage. A press release isn’t just facts—it’s your narrative. And the clearer your “why,” the better your “how.”

Step 2: Pick the Right Platform

This is where things can get overwhelming. There are dozens of press release platforms out there, each claiming to be the best. But let me break it down for you based on actual experience.

Here are some easy-to-use and affordable options I’ve personally tried (and liked):

• PRWeb – Great for general audience releases, especially for small businesses.

• IndieHackers – Awesome for startups and solo founders.

• TechyWalls – Focused on India-centric tech brands.

• Live Positively – Curated list of top platforms to explore.

Now, I get it—you want bang for your buck. That’s where tools like Codementor come in, built by people who understand that founders don’t always love marketing.

Step 3: Write Like a Human

Let’s be real—press releases get a bad rap. They’re often stiff, boring, and loaded with jargon. But they don’t have to be. One thing I always do? Write like I’m explaining the announcement to a friend over coffee.

Here’s a structure that’s worked for me time and time again:

1. Headline: Short, punchy, and clear.

2. Subheadline: Adds a bit more context—why this matters.

3. Lead Paragraph: The big “what happened and why you should care.”

4. Body: Include details, quotes, stats, and maybe a short story.

5. Boilerplate: A quick “About us” at the bottom.

6. Contact Info: Don’t forget this part—seriously.

If you're looking for examples, check out All Perfect Stories—their content reads like a conversation, not a corporate memo. That’s the vibe you want.

Step 4: Use the Right Tools

Submitting your press release shouldn’t take hours. Thankfully, it doesn’t have to.

Many sites now offer drag-and-drop editors and automated distribution. Some even help with writing (though I always recommend a human touch). One platform I stumbled across while researching trends in India PR News made it shockingly easy to get your news into local media outlets.

Want to hit multiple platforms at once? Consider a tool that offers press release distribution services—but pick wisely. A lot of them promise wide reach but deliver very little. I had a release once that supposedly went to “500+ outlets” and got zero traction. Now, I stick to platforms that offer transparency, real-time tracking, and human support.

Step 5: Timing is Everything

Ever send a press release on a Friday afternoon? Yeah… don’t. It’s the digital equivalent of shouting into an empty room.

Aim for Tuesday–Thursday mornings, ideally before noon. That’s when journalists are checking emails and deciding what stories to cover. If your release is tied to a specific date (say, a festival or product launch), submit it 3–5 days in advance.

Platforms like Festivals.com are perfect for event-based releases, especially around the holidays or cultural festivals.

Step 6: Promote It Yourself Too

Submitting a press release is just step one. Want people to actually read it? You’ve got to promote it.

• Share on LinkedIn (seriously underrated).

• Post on X (formerly Twitter) with relevant hashtags.

• Send it to your email list with a personal note.

• DM journalists if you’ve built any media relationships.

Don’t be shy—it’s your story. Own it.

Resources like Blogsgod offer great tips on maximizing visibility after the press release goes live.

Step 7: Measure & Repeat

Once it’s out there, track it. Most platforms provide basic analytics—views, clicks, shares, media pickups. Use that info to understand what worked (and what didn’t).

The first press release I sent out barely made a ripple. The third one got featured in two tech blogs and drove 600+ new visitors to our site. It’s trial and error—but that’s how you grow.

And if you’re serious about getting better at this, follow creators like Mehul on Buttondown or read up on real founder stories. Nothing beats real-world lessons.

Wrapping It Up

Submitting a press release online doesn’t have to feel like decoding ancient hieroglyphics. It can be simple, effective, and even fun—if you’ve got the right mindset and tools.

Remember:

• Start with a clear “why.”

• Pick the right platform for your goals.

• Write like a real person.

• Don’t forget to promote it yourself.

• And always, always track the results.

Need more help? Explore platforms like Froodl or The Consumers Feedback for insights on what topics are trending—they can inspire your next release.

Got a story worth sharing? Don’t wait for someone else to tell it. You’ve got the mic.

References:

• TechyWalls – Press Release Distribution Services in India

• LivePositively – Top 10 Services in India

• Blogsgod – How to Submit a Press Release

• PRWeb Substack – How to Distribute

• Zupyak – Media Trends in India