As per their “Japan Herbal Tea Market” report, the market was valued at USD 923.1 Million in 2024, growing at a CAGR of about 9.3% during the forecast period from 2025 - 2033 to reach USD Million by 2033.

The Japan herbal tea market is steadily gaining traction as consumers increasingly prioritize health, wellness, and natural remedies. Herbal tea, defined as an infusion of herbs, spices, flowers, or other plant-based ingredients that are caffeine-free and consumed for their therapeutic benefits, has become a popular alternative to traditional beverages. Key drivers include rising health consciousness, a growing preference for natural and organic products, and an aging population seeking preventive wellness solutions. Additionally, cultural appreciation for tea and an interest in holistic lifestyles are further propelling the demand for herbal blends and functional teas.

1.     Celestial Seasonings

Celestial Seasonings, Inc. produces and supplies teas. The company offers black, caffeine-free, cold brew, decaffeinated, green, herbal, holiday, k-cup, new, organic, sleepy time, and tea well products. It serves customers through stores and distributors worldwide and online. Celestial Seasonings, Inc. was founded in 1969 and is based in Lake Success, New York. Celestial Seasonings, Inc. operates as a subsidiary of The Hain Celestial Group, Inc.

2.     Ito En, Ltd

Ito En, Ltd. manufactures and sells green tea beverages in Japan and internationally. The company provides Japanese tea, black tea, and Chinese tea; coffee beverages; fruit, vegetable, and other beverages; and tea leaves, as well as yoghurt, milk, and other dairy products. It also manages eateries; and develops franchise chain store system. The company offers its products through convenience stores, supermarkets, general and mass retailers, vending machines, station stores, and other channels. The company primarily operates under the Oi Ocha, TULLY’s COFFEE, and MATCHA GREEN TEA brands. It operates 112 specialty tea shops at locations, such as department stores, shopping malls, and airports in Japan. The company was formerly known as Frontier Tea Corporation and changed its name to Ito En, Ltd. in May 1969. The company was founded in 1964 and is headquartered in Tokyo, Japan.

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3.     Senbird Tea LLC

Based in Japan Senbird Tea LLC operates as a special tea company that selects handpicked herbal teas as its premium product range. Senbird Tea manufactures premium tea blends using sustainable natural ingredients for customers whose needs prioritize wellness. The tea processing methods at Senbird Tea use Japanese traditional techniques to develop modern wellness treatments. Users of Senbird Tea LLC products experience both relaxation and increased immune health benefits with each beverage consumption.

4.     Sazen Tea Company

The Japanese premium tea manufacturer Sazen Tea Company focuses on creating high-quality herbal and green tea products. Premium ingredients for Sazen Tea come from Japanese farms that follow responsible farming practices to produce exceptional pure ingredients. The tea manufacturer conducts manufacturing according to traditional methods while developing contemporary health-oriented products specifically for contemporary buyers. The company specializes in wellness products by providing teas that provide digestive support against stress and immune system strengthening benefits to consumers. Sazen Tea makes a mission to present tea experiences which embrace metabolic aspects together with sensory quality in their tea products.

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5.     The Tea Company

The Tea Company provides premium customer tea assortments that combine premium herbal and traditional tea collections dedicated to quality and authentic originals. Ethical sourcing enables the company to source premium organic ingredients from local farmers through its ethical sourcing operations. As part of their health packages, The Tea Company provides products focused on immune health enhancement alongside digestive protection systems and mental relaxation systems. Manufacturers currently combine traditional tea processing methods with market trend predictions to produce fresh tea items. The vision of the brand is to amalgamate cultural values and natural components with therapeutic benefits into a holistic tea encounter.

According to the UnivDatos, growing demand for health-conscious, natural beverages and the increasing preference for organic and functional herbal teas would drive the Japan Herbal Tea market.

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