The global PVC cling wrap market, projected to grow at a 2.10% compound annual growth rate (CAGR) from 2024 to 2034. The market is projected to reach a valuation of USD 657.8 million by 2034, a near 1.5x growth since 2023. This upward trend in the market can be attributed to several factors, including innovations in the product, growing consumer preference for convenience, and an increased focus on hygiene and safety in food and medical sectors.

The PVC cling wrap market is expected to witness steady growth over the next decade, largely driven by increasing demand from the food and healthcare sectors. The ability of PVC cling wrap to preserve product freshness, extend shelf life, and provide protection against contaminants has made it indispensable in packaging.

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PVC cling wrap is a type of thin, stretchable plastic film made from polyvinyl chloride (PVC). It is commonly used in the food industry to wrap items for preservation, offering airtight sealing that helps to retain freshness and prevent contamination. PVC cling film is also used in medical and healthcare applications to keep items sterile and protected.

Key Takeaways from the PVC Cling Wrap Market

• The PVC cling wrap market recorded a 2.90% CAGR between 2019 and 2023.
• Machine wraps dominate the manufacturing process category.
• In 2024, machine wraps hold a 73.30% share of the overall PVC cling wrap market.
• Food storage and preservation applications account for 53.40% of the market share in 2024.
• Antimicrobial cling wrap is an emerging trend in the U.S., expected to grow at a 1.6% CAGR through 2034.
• Canadian demand is driven by PVC wrap’s performance in cold climates, with a projected 1.3% CAGR through 2034.
• In Germany, increasing household and food industry usage contributes to a 1% CAGR during the forecast period.
• South Korea sees broader industrial usage beyond food applications, driving a 1.9% CAGR through 2034.

Driving Factors for PVC Cling Wrap Market Growth

Several factors are driving the expansion of the PVC cling wrap market:

• Food Preservation and Safety: The need to extend the shelf life of food products and maintain their freshness is a significant factor driving the demand for PVC cling wrap. In an age where food waste is a growing concern, PVC cling wrap helps reduce spoilage by providing a tight, airtight seal that protects against air, moisture, and contaminants. This makes it highly attractive for the food industry, particularly in packaging fruits, vegetables, meat, and bakery products.
• Healthcare and Sterility: The healthcare industry’s increasing demand for hygienic, sterile packaging solutions further fuels the market for PVC cling wrap. PVC cling film is commonly used in hospitals and clinics to wrap medical devices, wound dressings, and other sterile equipment, preventing contamination and preserving sterility.
• Consumer Convenience and Versatility: PVC cling wrap offers unmatched convenience in everyday life. It’s easy to use, stretchable, and ideal for wrapping food, covering leftovers, or sealing items in both the food and non-food sectors. Its popularity in households and food service businesses can be attributed to these qualities.
• Sustainability and Eco-Friendly Innovations: With rising concerns about plastic waste and environmental sustainability, the PVC cling wrap market has seen a push for more eco-friendly innovations. Manufacturers are now exploring the development of recyclable PVC cling films or incorporating antimicrobial additives to improve product safety. These sustainable and innovative solutions are expected to play a crucial role in the growth of the market over the next decade.

Competitive Landscape

The PVC cling wrap market is highly competitive, with several key players striving to capture market share by introducing innovative products and exploring new geographic regions. Some of the leading manufacturers include:

• Berry Global Group Inc.
• Klockner Pentaplast
• Intertape Polymer Group
• Pactiv Evergreen
• Specialty America Inc.
• Sigma Stretch Film
• Cedo Ltd
• Integrated Packaging
• MOLCO GmbH
• Manuli Stretch S.p.A.

Key Developments by Market Players

• In 2024, in collaboration with Mitsubishi Gas Chemical Company, Inc. (MGC), Berry Global Group Inc., headquartered in the United States, developed a recyclable barrier solution employing MXD6 for thermoformed items, plastic tubes, jars, and bottles. It is an excellent barrier resin that MGC produces.
• Without using ethylene vinyl alcohol (EVOH), this novel barrier solution offers a barrier in food packaging that helps preserve and prolong the shelf life of food.

Key Segments Profiled in the PVC Cling Wrap Market

By Thickness:

• Up to 10 microns
• 10 to 15 microns
• 15 to 20 microns
• Above 20 microns

By Manufacturing Process:

• Machine Wraps
• Manual or Handheld Wraps

By End Use:

• Food
• Pharmaceuticals
• Personal Care & Cosmetics
• Home Care
• Other Industrial

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• Middle East & Africa

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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.