Zepto, the 10-minute grocery delivery startup, has made a significant impact on India's hyperlocal delivery ecosystem. With its recent unicorn status and aggressive expansion plans, investors are eyeing Zepto’s unlisted shares with great interest. The Zepto share price in the grey market has seen a steady climb, prompting many to ask: is it truly worth the investment?

The Rise of Zepto

Founded in 2021, Zepto has capitalized on the demand for ultra-fast deliveries in metro cities. With a well-optimized dark store model, efficient logistics, and a focus on tier-1 cities, Zepto has positioned itself as a leader in the quick commerce space. This rapid growth and impressive valuation — over $1.4 billion in its last funding round — have naturally piqued investor curiosity around the Zepto share price in the unlisted space.

Understanding the Current Zepto Share Price

As of mid-2025, the Zepto share price in the unlisted market ranges between ₹95 to ₹120 per share, depending on demand and supply dynamics. This valuation has risen sharply over the past year, especially after reports of Zepto planning an IPO in the near future. The price is largely driven by speculation, investor sentiment, and the startup’s growth story rather than audited financials or public disclosures.

It's important to understand that the Zepto share price in the unlisted market doesn’t behave like regular listed stocks. The price here is not regulated by SEBI and can be volatile. It’s influenced by private transactions, investor demand, company performance, and overall startup market trends.

Growth Potential and Risk Factors

From an investment perspective, the growth potential of Zepto is significant. India’s quick commerce sector is projected to grow at a CAGR of 25-30% over the next five years, and Zepto is well-positioned to capture a substantial portion of that. The company continues to raise capital to fuel expansion, enhance tech infrastructure, and improve customer experience.

However, investors must also weigh the risks. Zepto operates in a highly competitive space with players like Blinkit (Zomato), Swiggy Instamart, and BigBasket Now. Profitability remains elusive for most quick commerce startups, including Zepto. Operational costs, customer retention challenges, and market saturation could impact future earnings and, consequently, the Zepto share price.

Expert Insights on Zepto Investment

Market analysts believe that while the Zepto share price reflects the company’s promising future, it's essential for investors to adopt a cautious approach. Experts suggest that pre-IPO investments can offer substantial returns, but they also carry liquidity risk, lack of disclosures, and regulatory uncertainty. It is advisable for retail investors to diversify their portfolio and not invest a disproportionate amount solely in unlisted shares.

Many seasoned investors view Zepto as a medium-to-long-term bet. The eventual IPO will be a key trigger, potentially offering an exit opportunity at a premium if market sentiment remains strong. Until then, tracking Zepto’s financial performance, funding rounds, and market share will be crucial for anyone holding or planning to buy its unlisted shares.

Final Thoughts

The Zepto share price in the unlisted market undoubtedly reflects strong investor confidence in the brand. With robust backing, innovative operations, and a rapidly growing sector, Zepto is a startup worth watching. However, like all private equity investments, it comes with inherent risks. Investors should carefully assess their risk tolerance, financial goals, and do thorough due diligence before making a move.

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