Hiring a Shopify Plus Designer is not a cheap prospect, so it helps to be sure about when you need one. On that note, here are some conditions that will tip you off that you need to hire a professional designer, and sooner rather than later.

When You Can’t Make the Desired Changes Yourself

This is the biggest hint that you need the help of a professional designer. If you want to see some visual changes to your Shopify Plus website, but can’t figure out how to do so without breaking anything, get in touch with a qualified Shopify Plus designer.

When There’s Too Much Riding on the Result for You to Gamble

If you need to make basic changes to the look and feel of your website and aren’t worried about breaking anything, no big deal, give it a shot. But if you are looking at a full-scale redesign, that’s not something you can or should mess with.

When You Need Proven, Vetted Expertise

Dedicated Shopify Plus designers are more than just eCommerce website designers. They have proven experience with Shopify and Shopify Plus as platforms. If this project can’t risk basic skills and needs someone that actually knows the platform, then you need to hire Shopify Plus designers.

When You Haven’t Had a Redesign in 5 Years

As a general rule, you shouldn’t let an eCommerce website sit stagnant for too long, if you can help it. Most websites should invest in some design work every few years at the very least.

When Customer Engagement Metrics Have Fallen Off

Flagging customer engagement metrics constitute another big red flag that you need to invest in a redesign, though the scale of the project is subject to question.

Whenever you have users visiting your website and spending less time on page or bouncing, or simply not taking the desired action, there’s a good chance you need to change the look and feel of a website.

Another big red flag might be that fewer and fewer users are visiting your website in the first place. If any of these things are happening, there’s a good chance your website will benefit strongly from design work.

When Your Website Needs Help with Digital Marketing

An old, stale website design is not going to perform well with SEO, PPC, AEO, or pretty much any other digital marketing channel. When your digital marketing strategies are not performing, if your website design is dated, that could easily be a driving factor.

When You Need CRO Work

Is your conversion rate low, or worse, falling off? A declining conversion rate can be a big sign that your website needs design work, specifically CRO, or conversion rate optimization, and the biggest experts in this corner happen to also be design experts.

You Need a Shopify App Designed and Developed

There are lots of Shopify store apps that are easy to integrate, but others, and custom apps, not so much. Plus, many expert Shopify designers also work with developers that can offer Shopify app development and integration services.

You Need a Custom Shopify Theme

While Shopify is compatible with some free and plenty of premium themes, if you need something beyond the standard, then working with a Shopify Plus designer for a custom theme is the way to go.

Hire a Qualified Shopify Plus Designer Today

Whether you need to boost user experience, offer custom tools, or just rebrand your Shopify store, hiring a Shopify Plus design is one of the safest ways to go. At the very least you’ll be getting a Shopify expert that can leverage years of experience to your benefit.

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