Auto repair is a service people don’t always plan for. A car breaks down, brakes wear out, or an oil change reminder pops up—and suddenly the search for a reliable repair shop begins. More often than not, that search happens online. That’s why social media for auto repair shops has become one of the most effective ways to connect with customers, build trust, and drive steady business.

At Alev Digital, we’ve helped local auto repair shops turn their social channels into customer magnets. Let’s break down how your shop can use social media to grow in 2025.

Why Social Media Matters for Auto Repair Shops

Customers check social before booking

Over 70% of people research a business online before they buy. A shop with active, professional social media looks far more trustworthy than one with an empty or outdated page.

Local visibility equals more walk-ins

Social platforms allow hyperlocal targeting. You can focus your ads and content on people who live within a few miles of your shop.

Builds long-term trust and loyalty

By posting helpful content and showing real behind-the-scenes work, you become more than just another shop. You become a familiar name in the community.

Best Platforms for Auto Repair Shops

Facebook

Still the most effective platform for reaching a local audience. Use it for:

• Running targeted ads for promotions like “Free Brake Check”

• Sharing reviews and testimonials

• Responding to customer questions via Messenger

Instagram

A great place for visuals. Post:

• Before-and-after repair photos

• Short reels of repair processes

• Stories showing your team at work

YouTube

Video content builds credibility. Even short clips like “How to Spot Worn Tires” can attract new customers who value expertise.

TikTok

Quick videos with tips, behind-the-scenes clips, or fun moments in the shop can grab attention from a younger audience.

What to Post on Social Media

Educational Content

• Weekly car maintenance tips

• Seasonal advice like “Check your battery before winter”

• Explainers about common repairs

Visual Proof

• Photos of your team working on vehicles

• Before-and-after shots of repairs

• Short videos of inspections or completed jobs

Customer Stories

• Post reviews and testimonials

• Share photos of happy customers picking up their cars (with permission)

Promotions and Offers

• Discounts for first-time customers

• Seasonal service specials

• Free inspection days

Paid Social Media for Auto Repair Shops

Organic posting helps with brand awareness, but ads drive faster results.

• Geo-Targeted Ads: Focus on drivers within a 5–10 mile radius of your shop.

• Service-Specific Ads: Highlight key services like “Oil Change Special $39.99.”

• Retargeting Ads: Reach people who visited your website but didn’t book.

Always include a clear call-to-action like “Book Now,” “Schedule Today,” or “Claim Your Offer.”

Mistakes Auto Repair Shops Should Avoid

• Posting inconsistently – Customers may think your shop isn’t active.

• Using stock photos – Real photos of your team and shop build more trust.

• Ignoring messages and comments – Missed replies = missed leads.

• Vague promotions – Be specific with pricing, services, and offers.

• Not tracking performance – Without analytics, you won’t know if your strategy works.

How Alev Digital Helps Auto Repair Shops

At Alev Digital, we create tailored strategies for social media for auto repair shops. Our approach includes:

• Building custom content calendars so you always have consistent posts

• Designing visuals, reels, and graphics that match your shop’s brand

• Running targeted ads that bring in local leads

• Setting up tracking so you know your cost per lead and ROI

• Helping with reputation management to showcase 5-star reviews

We’ve seen shops double their appointment bookings within 90 days of implementing a strong social strategy.

Final Thoughts

Social media for auto repair shops isn’t about chasing likes. It’s about being visible when customers need you most, showing your expertise, and giving people confidence to trust you with their vehicle. Done right, it becomes a steady source of leads, repeat customers, and local reputation growth.

At Alev Digital, we help auto repair shops go from invisible to unforgettable on social media—with strategies that drive real results.