Future of Executive Summary OTC Digestive Health Product Market: Key Dynamics, Size & Share Analysis

The Global OTC Digestive Health Product Market size was valued at around USD 40 billion in 2024 and is projected to reach USD 58 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 6% during the forecast period, i.e., 2025-30. This growth is attributed to various factors like growing weight problems, inflicting gastric troubles, global government aid, booming self-medicinal drugs, rising occurrence of digestive disorders, increasing desire for herbal ingredients & Ayurveda, and others.

Top Market Challenges Impacting the OTC Digestive Health Product Market Growth

Proliferation of Low-Quality & Counterfeit Products – This is a significant challenge that can hamper market growth. There is an infusion of substandard & counterfeit products in the market which does not provide the claimed health benefits nor attained regulatory certifications. This can lead to severe health conditions further breaching consumer trust. There are various such products in the market that contain undeclared ingredients & improper dosage. Additionally, harmful additives and contaminants in certain digestive health products have raised safety concerns. 

Understanding the Core Segments in the OTC Digestive Health Product Market

OTC Digestive Health Product Market Size, Share & Industry Trends Analysis- By Application (Individual Consumption, Chronic Conditions), By Product (Functional Food & Beverages [Probiotic Yogurts & Drinks, Fiber-Enriched Foods, Fermented Foods], Vitamin & Dietary Supplements [Probiotic Supplements, Digestive Enzymes, Fiber Supplements, Herbal Supplements], OTC Medications [Antacids, Laxatives, Anti-diarrheal medications, H2 blockers & Proton Pump Inhibitors]), By Distribution Channel (Pharmacies & Drug Stores, Supermarkets & Hypermarkets, Online Retailers, Speciality Stores) and Others.

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Geographical Analysis of the OTC Digestive Health Product Market

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Out of them, North America leads the Global OTC Digestive Health Product Market. It holds approx.

Who Dominates the OTC Digestive Health Product Market Insights on Key Industry Players?

Companies are strengthening their presence in the consumer electronics market by adopting strategies such as forming strategic alliances, leveraging AI, entering partnerships, pursuing mergers and acquisitions, expanding into new regions, and introducing innovative products and services.

• Procter & Gamble Co.
• Johnson & Johnson
• Bayer AG
• GlaxoSmithKline (GSK)
• Nestlé Health Science
• AbbVie Inc.
• Danone S.A.
• Abbott Laboratories
• Mylan N.V.
• Pfizer Inc.
• Sun Pharmaceutical Industries Ltd.
• Perrigo Company plc
• Dr. Oetker
• Kirkland Signature (Costco)
• Reckitt Benckiser Group
• Takeda Pharmaceutical Company Limited
• Lactalis Group
• Herbalife Nutrition Ltd.
• Amgen Inc. and others.

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