The Airlaid Textile Market is on track for significant growth, projected to rise from an estimated USD 0.6 billion in 2025 to USD 1.0 billion by 2035, reflecting a steady CAGR of 5.5% over the forecast period.

This steady expansion reflects not only the increasing global demand for hygiene and personal care products but also the collective efforts of both established leaders and ambitious new entrants who are reshaping the industry through innovation, sustainability, and technological advancement.

Driving Growth: Shifting Consumer Demands and Sustainability Trends

Airlaid textiles are experiencing a surge in demand due to their softness, absorbency, and versatility compared to traditional woven fabrics. The market is being propelled by the growing use of disposable hygiene products, advancements in eco-friendly fiber technologies, and increasing regulatory pressures to reduce plastic content.

From feminine hygiene to wipes and adult incontinence products, airlaid textiles are increasingly chosen for their ability to deliver comfort, performance, and discretion. Manufacturers are also investing heavily in biodegradable and recyclable solutions, aligning with both consumer expectations and global sustainability commitments.

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Segmental Insights of the Airlaid Textile Market

Latex-Bonded Dominance

By 2025, latex-bonded airlaid textiles are expected to account for 48.7% of total market share. Known for their bonding strength, durability, and cost efficiency, they remain the go-to option for large-scale hygiene applications. Continuous innovation in green bonding techniques is also positioning latex-bonded products as a sustainable solution for the future.

Feminine Hygiene: The Cornerstone of Demand

The feminine hygiene segment is projected to contribute 44.2% of total revenue in 2025, making it the most prominent application area. Growing awareness of menstrual hygiene, expanding product access in emerging markets, and consumer preference for skin-friendly and discreet materials are fueling this growth.

Sustainable and biodegradable hygiene products are also gaining traction, offering both established brands and startups an opportunity to capture market share with products that resonate with eco-conscious consumers.

Regional Outlook

• North America: North America remains a key growth region, with high demand for feminine hygiene and adult incontinence products, driven largely by an aging population and higher healthcare spending. The U.S. market is also witnessing strong adoption of airlaid textiles in industrial and food-related applications, supporting steady market expansion.
• Europe: Although Europe was impacted by economic disruptions during the COVID-19 pandemic, demand for personal sanitation and hygiene products remained resilient. With the supply chain stabilizing, the region is now on track for long-term recovery and growth. Manufacturers in Europe are focusing on sustainable innovation, ensuring compliance with stringent environmental policies while meeting consumer demand.
• Asia-Pacific: Asia-Pacific represents a fast-growing opportunity for airlaid textile manufacturers. Increasing urbanization, improved access to hygiene products, and rising consumer awareness are boosting demand across key markets such as China, India, and Southeast Asia. The region also benefits from being a manufacturing hub, with both domestic and international players expanding operations.

Established Leaders and Emerging Innovators

The market is home to well-established giants like Glatfelter, Georgia-Pacific, and Domtar’s EAM Corporation, who continue to set benchmarks in production scale and quality. These companies are leveraging advanced production technologies and sustainability-driven initiatives to maintain their competitive edge.

At the same time, emerging players such as Qiaohong New Materials, Ningbo Qixing Nonwoven, and Elite Paper are making bold moves by adopting cutting-edge bonding methods, innovative fiber blends, and eco-friendly alternatives. Their agility and willingness to embrace sustainable manufacturing give them an advantage in niche applications and fast-growing regions.

Key Market Drivers

1. Rising Disposable Hygiene Needs: Increasing global awareness of menstrual and elderly care hygiene is driving adoption of airlaid-based products.
2. Sustainability Push: Strong regulatory and consumer pressure to minimize plastics and adopt biodegradable solutions.
3. Healthcare and Specialty Applications: Expanding use in medical wipes, pads, and cleaning products adds to long-term demand.
4. COVID-19 Impact: Heightened awareness of hygiene and cleanliness accelerated short-term demand for wipes and personal care products.
5. Technological Innovation: Advancements in bonding, fiber selection, and production efficiency are enabling cost-effective scalability.

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Key Segments of Airlaid Textile Market Report

By Product Type:

• Latex-bonded
• Thermal-bonded
• Multi-bonded

By Application:

• Feminine Hygiene
• Consumer Wipes
• Adult Incontinence
• Industrial Wipes
• Food Pads
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia Pacific
• Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.