By now, almost every website owner knows that the best way to see their respective sites on the top of search engine result pages is by performing search engine optimisation (SEO).

SEO has been practiced worldwide for almost two decades and its importance has not decreased even a bit even today. However, today, for the process to be effective, you must ensure that the team taking care of your website’s SEO uses advanced techniques. The section below lists four advanced techniques any top company doing SEO in Newcastle would use.

1. Inclusion of Long-tail Keywords

A recent survey has revealed that more than 91% of all search engine queries consist of long-tail keywords. The data is enough to prove the immense importance of this keyword type in SEO.

Indeed, long-tail keywords don’t have the power to boost the search engine rank of a site individually. However, the collective effect generated by their presence eventually increases the reach of the site.

2. Including Schema Markup to Websites

If you have hired a top digital marketing agency in Newcastle, one of the first changes the SEO team handling your project will make is adding schema markup to the site. Schema markup or structured data will help search engines have a clearer understanding of your site’s content, which in turn will make your site appear more in organic search results.

3. Optimising Websites for Page Speed

Websites with greater page speeds have always been Google's favourites. However, SEO professionals used to ignore this fact when optimising websites for search engines. Modern-day SEO experts often begin their job by checking the loading speed of their client’s website. If the site is not fast enough, they make the required changes to increase page speed and boost SEO.

4. Using Search Engine Optimised Landing Pages for Products/Services

Websites aiming for lead generation for sales must always have search engine-optimised landing pages. Instead of directing website visitors to the homepage or any specific content, you can lead them directly to the landing page. It will let them take immediate action. Here, you must note that to optimise landing pages and boost lead generation, the site must also focus on improving the quality of SEO copywriting.  

Final Words

For any SEO effort to be effective, the professionals optimising a site for search engines must work together with web designers, content creators, branding experts, etc. So, when hiring SEO experts for your website, you must opt for a company offering services like content writing and web design in Newcastle.