Here’s a breakdown of the regions experiencing the most significant growth for the key tech companies you mentioned:

1. Apple:

• North America (U.S.): Apple continues to dominate the U.S. smartphone market with over 60% share. The launch of new iPhones and its strong ecosystem have solidified its lead in the premium segment​.
• China: Apple saw some setbacks in China due to economic conditions, but it still remains a major player, especially among affluent consumers. iPhone sales continue to drive growth in high-end devices, though competition from Huawei is growing​.
• India: Apple has been expanding in India, aided by local manufacturing and growing demand for premium smartphones, though its market share here is still smaller compared to Android​.
   

2. Samsung:

• Southeast Asia and Africa: Samsung has seen robust growth in mid-range and budget segments in these regions, with its Galaxy A series contributing significantly to its market share​.
• Europe: Samsung remains the market leader in Europe, where it maintains a strong presence in both premium and mid-range segments. The Galaxy S24 series has helped it regain market share in 2024​.
• Latin America: Samsung leads in Latin America, benefiting from the high demand for affordable smartphones​.
   

3. Huawei:

• China: Huawei has made a significant comeback in China after launching its HarmonyOS-powered devices. Its market share is rising domestically, though international growth is limited due to U.S. sanctions​.
• Russia: Huawei has gained ground in Russia and other markets where Western brands have reduced their presence​.
   

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4. Xiaomi:

• India: Xiaomi dominates the Indian smartphone market, especially in the affordable and mid-range segments. It consistently holds the largest market share here, appealing to price-sensitive consumers​.
• Latin America: Xiaomi is also gaining significant traction in Latin America, where its competitively priced devices are popular​.
• Europe: In Europe, Xiaomi continues to grow, challenging Samsung and Apple by offering devices with good specs at lower prices​.

5. Lenovo (including Motorola):

• North America: Lenovo’s Motorola brand has been growing steadily in North America, especially in the budget and mid-range smartphone categories​.
• Latin America: Motorola is a major player in Latin America, often competing with Samsung for market leadership in the region​.

6. IBM and HP:

• Enterprise Markets (North America, Europe, and Asia): While IBM and HP do not have a significant presence in the consumer mobile market, they are growing in enterprise hardware and cloud services, particularly in developed markets like North America, Europe, and parts of Asia. Their growth is driven by digital transformation projects and demand for enterprise IT solutions​.

These regions reflect both established markets and emerging opportunities, where shifts in consumer demand, local manufacturing, and product affordability play key roles in shaping market share dynamics.

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