China’s Urban Development Investments Spur Outdoor Equipment Demand

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The global outdoor power equipment market was valued at USD 44.8 billion in 2022 and is projected to exceed USD 63.3 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.9% from 2022 to 2032.

The outdoor power equipment market encompasses a wide range of tools and machinery designed for outdoor maintenance, landscaping, and agricultural tasks. These include lawn mowers, trimmers, chainsaws, leaf blowers, snow blowers, pressure washers, and other equipment used for residential, commercial, and industrial purposes. The market has seen steady growth due to increasing demand for home improvement, lawn care, and outdoor maintenance products. Additionally, the rise in gardening and landscaping trends has spurred demand for reliable and efficient outdoor power tools. These products are essential for maintaining residential gardens, large commercial landscapes, and public parks, offering ease of use and high performance.

Technological advancements have played a significant role in the market's development, resulting in the introduction of more efficient, environmentally friendly, and user-friendly equipment. Battery-powered outdoor power tools, in particular, have gained popularity due to their low emissions, quieter operation, and convenience. These tools are particularly appealing for residential users who prefer the advantages of cordless operation and minimal maintenance.

Market Insights

The outdoor power equipment market is driven by a combination of factors, including increasing awareness of lawn and garden care, rising consumer interest in DIY projects, and innovations in power technology. The growing trend toward sustainable and eco-friendly products is also influencing the market, as consumers seek battery-powered or electric alternatives to traditional gasoline-powered tools. These innovations in power sources align with the global push toward reducing carbon emissions and environmental footprints.

In addition to advancements in energy sources, outdoor power equipment manufacturers are focusing on improving the design, durability, and performance of their products. Key features such as improved battery life, better ergonomics, and advanced safety measures are attracting customers. Furthermore, the shift toward smart technology in outdoor power equipment is making it possible for users to control their tools remotely via mobile apps or integrate them into smart home systems.

The market is segmented into residential and commercial applications, with residential use seeing a higher volume of demand due to the increasing number of homeowners investing in landscaping and lawn care. However, the commercial sector, including grounds maintenance for businesses, public spaces, and sports facilities, is also a significant contributor to the market, as it requires more durable and efficient equipment for large-scale operations.

Future Outlook

The future outlook for the outdoor power equipment market appears promising, with a focus on technological innovation, environmental sustainability, and growing consumer demand for outdoor maintenance solutions. The demand for battery-powered tools, which offer quiet and emissions-free operation, is expected to continue growing, driven by both consumer preference and government incentives for clean energy products.

The market is also expected to benefit from the expansion of e-commerce platforms, making it easier for consumers to access and purchase a wide range of outdoor power equipment online. The convenience of online shopping, along with detailed product reviews and comparisons, is contributing to the rise of consumer spending on outdoor maintenance products.

In addition, the increasing awareness of environmental issues and the benefits of sustainable outdoor equipment is expected to drive manufacturers to prioritize greener solutions. This may include innovations such as solar-powered equipment, electric lawn mowers, and machines that use biodegradable oils and lubricants. The future of the market is likely to see a convergence of eco-friendly technology with enhanced performance and convenience, meeting the demands of environmentally conscious consumers.

List of Key Companies Profiled in The Report

  • Husqvarna AB
  • Makita Corp
  • Honda Motors Co. Ltd
  • Briggs & Stratton Corp.
  • MTD Holdings Inc.
  • Stanley Black and Decker Inc.
  • Others

Notable Developments

Notable developments in the outdoor power equipment market include the launch of next-generation battery-powered tools and the expansion of product lines to include smarter, more efficient, and environmentally conscious products. Manufacturers are focusing on improving the performance and ease of use of their tools to meet the evolving needs of consumers, particularly those seeking eco-friendly options.

Companies are also investing heavily in research and development to create innovative products that combine traditional outdoor power equipment features with modern technology. For instance, some brands are introducing hybrid models that offer both electric and gasoline-powered functions, providing users with flexibility and better overall performance.

Furthermore, collaborations between outdoor power equipment manufacturers and technology companies are becoming more common, leading to advancements in areas such as robotics, AI, and automation. These partnerships are driving the development of autonomous lawn care products, further shaping the future of the outdoor power equipment market.

As the market evolves, companies are expected to continue prioritizing sustainability, user experience, and technological advancements, ensuring that the outdoor power equipment market remains competitive and growth-oriented in the coming years.

Competitive Landscape

Market players are investing in R&D to expand their product lines and geographic presence, with many collaborating with new entrants to stay competitive. Seven to ten companies hold about a quarter of the market share and are focusing on expanding in regions like India and China to reduce production costs.

For example, on June 8, 2021, Honda Motors launched the Honda eGX, the world's first battery-powered motor for indoor and outdoor OEM equipment. On December 14, 2021, Deere & Company acquired a majority stake in Kreisel Electric, a battery technology developer based in Austria.

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