According to a new report by Univdatos Market Insights, the MENA sustainable packaging market was valued at USD 11889.34 Million in 2022 and is expected to grow at a strong CAGR of around 5.92% during the forecast period (2023-2030) owing to the increasing governmental focus on environmental sustainability and stringent regulations promoting eco-friendly packaging. In addition, the surge in the adoption of sustainable packaging improves supply chain efficiency and reduces overall environmental footprint. The United Arab Emirates (UAE) has a Total Ecological Footprint (TEF) of 11.9 global hectares per person, significantly higher than the world average of 1.8 global hectares per person. Kuwait and the Kingdom of Saudi Arabia also have very large footprints — 7.6 and 4.6 global ha/person respectively. Therefore, the demand for sustainable packaging solutions has surged across various industries in the region due to the developing acceptance of biodegradable and compostable packaging solutions.

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The report suggests that sustainable packaging resources in the MENA region had a significant impact on the sustainable packaging industry in the MENA region. Some of how this impact has been felt include:

On January 29, 2024: SEE launched the first biobased, industrial compostable tray for protein packaging that has been successfully tested to meet the demands of existing food processing equipment at IPPE 2024.

On July 10, 2023: Napco National, a leading manufacturer and supplier of plastic, paper, and corrugated raw materials and packaging successfully acquired Rotopak, a prominent provider of printed flexible and paperboard packaging solutions.

On June 06, 2023: Hotpack Global has announced the launch of post-consumer recycled (PCR) shopping bags for Spinneys, marking a significant milestone in the retail industry's sustainable initiatives.

On October 12, 2022: Hotpack Global, the region’s largest food packaging manufacturer, has acquired Al Huraiz Packaging Industry (AHP), a leading corrugated carton manufacturer in the UAE.

Apart from this, in recent years, several governments in the MENA and North Africa have implemented policies and provided funding support to enhance the growth of the sustainable packaging industry. Some examples include:

Turkish legislation and policy in the field of waste management have been prepared in line with the country’s harmonization process with the European Union. In this context, based on Environmental Law No. 2872, several regulations have been adapted to regulate different categories of waste such as municipal waste, excavated soil, construction, and demolition waste, medical waste, hazardous waste, packaging waste, spent batteries, and accumulators, waste vegetable oils, waste electrical and electronic equipment, waste oils and end-of-life vehicles, etc. The Waste Management Regulation, which sets the framework for waste management in Turkiye, has been implemented considering Directive 2008/98/EC on waste (Waste Framework Directive).

The Circular Packaging Association (CPA), a public-private partnership across the packaging value chain, has announced its official launch in the UAE. Packaging is an important resource to help protect food, prolong product shelf life, and reduce environmental impact by reducing waste.

While the GSO has developed thousands of standards, the implementation of these standards is voluntary in the GCC Member States. The standards must be adopted into national law to have legal effect in the Member States and Yemen. Key GSO standards for food-contact materials include the following, which are discussed in turn below:

GSO 2231/2012 (General requirements for materials intended to come into contact with food)

GSO 839/1997 (Food packages – Part 1: General requirements)

GSO 1863/2013 (Food Packages – Part 2: Plastic Packages – General Requirements)

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Conclusion

In conclusion, the MENA region is embracing sustainable packaging as a key element in its journey towards environmental responsibility and resilience. The demand for eco-friendly solutions is driven by a combination of consumer awareness, regulatory support, and a commitment to long-term sustainability. As businesses navigate the challenges of initial costs and adapt their manufacturing processes, the region is poised to become a beacon for sustainable packaging practices.

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