The global growlers market is poised for steady growth, with FMI’s latest analysis predicting a compound annual growth rate (CAGR) of 2.7% over the forecast period. The market, currently valued at USD 556.2 million in 2023, is expected to reach USD 726 million by the end of 2033.

This growth is driven by shifting consumer preferences, particularly an increasing demand for diverse and high-end alcoholic beverages. In both developed and developing countries, beer consumption trends reveal a growing interest in products that deliver unique taste, freshness, and premium quality.

The younger generation’s evolving purchasing habits are a key catalyst for market expansion. With a strong appetite for innovative and superior products, this demographic is reshaping the growlers market. Additionally, improved living standards and economic growth in emerging regions are anticipated to further enhance the market’s trajectory in the coming years.

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Growlers, known for their ability to maintain beverage freshness and flavor, are becoming a preferred choice for beer enthusiasts. As breweries and consumers alike seek sustainable and customizable options, the market is set to witness increased adoption.

Key Highlights of the Growlers Market:

• The North America growlers industry is projected to attain USD 174.8 million by 2023 year-end. The market is projected to expand at 2.1% over the forecast period, to attain USD 215.18 million by 2033. The highly saturated market for alcoholic beverages and heightened receptivity to non-alcoholic beverages has led to market precedence in North America over other regions.
• Europe region is projected to trail behind North America, attaining market revenue of USD 162.4 million by 2033. The region is estimated to assume a CAGR of 2.7% over the next 10 years, and reach a total amount of USD 211.98 million by 2033. The expansion of brewpubs and the development of sophisticated growlers with enhanced features are predicted to push market growth.
• Latin America is the third significant region, substantially contributing to the overall market growth. The market is expected to generate revenue of USD 105.8 million in 2023. The market is anticipated to expand at 2.4% CAGR over the forecast period.
• East Asia, which includes countries like China, Japan, and South Korea, is assessed to witness robust growth over the forecast period. The region is forecasted to register a 4.4% CAGR throughout the decade. In 2023, the market is expected to attain USD 32.4 million over the forecast period.

Latest Developments in the Market:

• In 2021, Drifters brewery declared the introduction of its fifth growler station in Mumbai, India. Growler stations are referred to as places or hubs where one can refill growlers with beer. This new launch has a delivery and pickup service for filling growlers at a robust pace due to surging beer demand among beer consumers in India.
• In June 2017, Ardagh Group launched its first-ever 12oz clear beer bottle on its website named BuyOurBottles. The product is made in the United States, using 100% and endlessly recyclable flint glass. The company states that with the expansion of flint glass bottles, craft soda, craft brewers, and cider customers, along with kombucha and functional beverages, customers can take advantage o brand differentiation. The flint glass bottle also helps protect the beverage’s flavor.

Key Players Surveyed by FMI

• Ardagh Group S.A.
• Alpha Packaging
• William Croxsons & Sons Limited
• GrowlerWerks, Inc.
• Global Glass Solutions
• Orange Vessel Co.
• Berlin Packaging LLC
• Boelter Companies, Inc
• Drink Tanks Corporation
• Zenan Glass
• Novio Packaging B.V.
• MJS Packaging Inc
• Saxco International, LLC
• Klean Kanteen, Inc.
• Hydro Flask
• Portland Growlers Company

Growlers Market by Category

By Material:

• Plastic
• Glass
• Metal
• Ceramic

By Capacity:

• 32 Oz
• 64 Oz
• 128 Oz

By Application:

• Non-alcoholic
• Alcoholic

By Sales Channel:

• Offline
• Online

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• The Middle East and Africa