"Fruit and Vegetable Powders Market

Fruit and vegetables powder, which is made by dehydrating fresh fruit and vegetables, has become a popular product not only in urban households but also in the global food processing industry. As fruit and vegetables are seasonal and cannot be stored under normal conditions, dehydration has become an effective and cost-effective method for preserving them during abundant seasons and using them during off seasons.

Data Bridge Market Research analyses that the fruit and vegetable powders market was valued at USD 15.70 billion in 2021 and is expected to reach the value of USD 23.91 billion by 2029, at a CAGR of 5.4% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

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Fruit and Vegetable powders Market Dynamics

Drivers

• Increasing public awareness about adding micronutrients to their diet

The demand for fruit and vegetable powders is increasing as consumers become more aware of the importance of micronutrients. Consumers are concentrating on meeting their nutritional needs through diet. As a result, many food processors have been forced to fortify or enrich their products with various additives and ingredients. Fruits and vegetable contain a variety of vitamins, minerals, fibres, and other macro and micronutrients.

• Increased demand for ready-to-eat food products such as noodles

The increasing use of fruit and vegetable powder, particularly in the cosmetics industry, is expected to drive the growth of the fruit and vegetable powder market. Fruit and vegetable powder are also a good substitute for pure pectin in food products because it lowers production costs and provides a clean label ingredient.

Furthermore, rising health concerns in recent years have influenced the demand for nutritional products such as fruit and vegetable powder. They reduce the risk of chronic diseases such as cancer, diabetes, obesity, heart disease, arthritis, respiratory disease, stroke, immune deficiency, and so on because they are high in antioxidants, bioactive nutrient molecules, and non-nutritive phytochemicals.

Opportunity

The rapid growth of the processed and packaged food industries is expected to increase demand for natural food additives, eventually driving sales of fruit and vegetable powder. The extraction of bioactive compounds from fruits and vegetables for use as natural additives in the food industry has increased in the global marketplace. Factors such as increased customer health awareness and stringent food regulatory body regulations are causing a decrease in the use of artificial flavours and additives in food products, which is boosting the market for natural fruit and vegetable ingredients.

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