Roofing leads come in various forms, and understanding these types is key to choosing the right lead generation strategy. Here’s an overview:

• Exclusive Roofing Leads: These are leads sold exclusively to one roofing company. While they tend to be more expensive, they often result in a higher conversion rate because there’s no competition.
• Shared Roofing Leads: These leads are distributed to multiple roofing contractors, which makes them cheaper but also more competitive.
• Inbound Roofing Leads: These leads come directly to you through online marketing channels, such as SEO or PPC ads. They tend to have a higher conversion rate since the customer is actively seeking roofing services.
• Outbound Roofing Leads: These leads are generated through cold calling, door-to-door sales, or email marketing campaigns, where you reach out to potential customers who may not yet know they need your services.
• Form Submissions: These leads come from prospects filling out a contact form on your website or landing page, expressing interest in your roofing services.
• Phone Calls: Direct phone calls from potential customers looking for immediate roofing solutions, often the most urgent leads.
• Booked Appointments: Pre-scheduled appointments for roof inspections or consultations, indicating a high level of interest and likelihood of conversion.