Research Nester Analytics LLC recent market research analysis on “Variable Data Printing Market: Global Demand Analysis & Opportunity Outlook 2037” delivers a detailed competitor’s analysis and a detailed overview of the global variable data printing market in terms of segmentation by composition, printing technology, label type, end user, and by region.

Rising Need for Creative Printing in Food & Beverage Sector Backed the Market Growth

In developing and developed countries, variable data printing has been widely used in the food and beverage industry. For instance, AB InBev launched a campaign for its own Beck's brand in the UK using glass bottles printed using direct object printing inkjet technology. Variable data printing helps brands differentiate their products across their bundle range like the popular Coca-Cola campaign featuring different bottle labels, each with a different name printed on it, create with variable data printing, each label has a different design, and the process is never slowed down when printing individual labels.

Variable data printing also helps companies authenticate their products. For brands that want to highlight product certifications or sourcing information, the QR code on packaging can be used to provide detailed information about individual products. These include product verification pages to ensure product authenticity, and pages highlighting when and where it was manufactured, batch number, manufacturing location, and date/time. Consumers can also track the journey of a particular product starting from raw material procurement to sale.

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By composition, the global variable data printing market is segmented into facestock and topcoat. The topcoat segment is to garner significant revenue by the end of 2035 by growing at a significant CAGR over the forecast period. From critical requirements such as permanent protection of variable data and barcodes to customer requests for more vibrant brand colors, the topcoat selection streamlines the workflow. For instance: 3M versatile printing label stock supports more inks on more presses. With this one top layer, it can confidently print any label. When critical data needs to be legible and durable, 3M Versatile Printed Label Materials have been tested for superior durability, so the label information stays available for the long term, recognition of UL components to UL969 identification and marking standards using many ink systems and printing techniques, and versatile topcoat exhibits both high gloss and surface energy compared to competitive products for strong performance.

By region, Europe’s variable data printing market is to generate the highest revenue by the end of 2035. The market growth in the region is attributed to an increasingly competitive business landscape, companies are seeking and enhance their brand experience. Moreover, the region is witnessing continuous evolution in digital printing technology which further boosts the market growth in the region.

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This report also provides the existing competitive scenario of some of the key players of the global variable data printing market which includes company profiling of Canon, Inc., 3M Company, Xerox Corporation, RR Donnelley & Sons Company, HP Inc., Mondi PLC, Avery Dennison Corporation, Quad/Graphics Inc., Cenveo, Inc., Ricoh USA, Inc., among others.

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