The global nicotinic acid market, valued at USD 362.4 million by the end of 2025, is anticipated to grow at a compound annual growth rate (CAGR) of 5.2%, reaching an estimated USD 601.7 million by 2035.

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The rising awareness of the health benefits of nicotinic acid, also known as niacin or vitamin B3, is driving its growing demand. This essential nutrient plays a crucial role in maintaining healthy skin, nerves, and digestion, while also supporting food metabolism and energy production.

With consumers increasingly prioritizing health and adopting proactive dietary strategies, niacin is gaining significant popularity in dietary supplements and fortified food products. Additionally, its expanding applications in the pharmaceutical sector have further bolstered the market, highlighting its growing importance across multiple industries.

Key Drivers of Market Growth

The increasing prevalence of cardiovascular diseases (CVDs) is a significant factor propelling the demand for nicotinic acid. The World Health Organization reported that in 2017, CVDs were the leading cause of death globally, accounting for approximately 31% of all deaths. Nicotinic acid is recognized for its efficacy in reducing bad cholesterol levels and lowering triglycerides, thereby mitigating the risk of heart-related ailments.

Additionally, there is a growing consumer inclination towards health and wellness, leading to an increased demand for dietary supplements. Nicotinic acid, being a vital nutrient, is extensively used in these supplements to meet daily nutritional requirements. The National Institutes of Health's Office of Dietary Supplements notes that multivitamin/mineral supplements constitute a significant portion of dietary supplement sales, indicating a robust market for vitamin-enriched products.

“The integration of nicotinic acid into skincare and sustained-release supplements highlights its expanding applications in wellness and cosmetics. With rising consumer demand for natural, long-lasting solutions, manufacturers like BASF and Vertellus are driving innovation, positioning nicotinic acid as a pivotal ingredient in holistic health and skincare advancements.", - says Nandini Roy Choudhury, Client Partner at Future Market Insights 

Regional Insights

The Asia Pacific region is anticipated to exhibit the highest growth potential in the nicotinic acid market. Factors such as the adoption of Western lifestyles, increased disposable incomes, and a substantial youth population are driving the demand for health and fitness products, including dietary supplements containing nicotinic acid. The region's burgeoning interest in health and fitness trends further supports this growth trajectory.

USA: Rising Cardiovascular Diseases and the Supplement-Culture

The United States represents a prominent geography for the growth of the nicotinic acid market, driven by multiple factors. A significant contributor to this growth is the rising prevalence of cardiovascular diseases (CVDs), which has led to an increased awareness of the importance of maintaining cholesterol balance. Nicotinic acid, or niacin, is recognized for its role in regulating cholesterol levels and preventing heart disease, making it a key component in the healthcare regimen of many Americans.

The growing trend of health-conscious consumers seeking natural and organic alternatives has also spurred the demand for vitamin B3. The increasing popularity of clean-label and organic supplements, along with a heightened focus on wellness, has driven the use of nicotinic acid in various dietary supplements and fortified foods.

China: Dual Impact of Niacin in Pharmaceuticals and Cosmetics

China is witnessing an intriguing dual impact of nicotinic acid, not only in the pharmaceutical and nutraceutical industries but also in the booming cosmetics and skincare sectors. The Chinese population's increasing understanding of the benefits of niacinamide a derivative of nicotinic acid has led to its incorporation in numerous skincare products, ranging from creams to serums. This growing interest in niacinamide for skin preservation and anti-aging has significantly driven the demand for niacin in the cosmetics industry.

Chinese domestic companies like Lasons have also developed innovative niacin-based formulations tailored to the preferences and growing health-consciousness of the Chinese population. The increasing use of vitamin B3 in various forms of cosmetic products has positioned China as a key player in the expansion of the global nicotinic acid market.

Furthermore, the Chinese government has supported the use of traditional Chinese medicine (TCM) and natural supplements, creating a favorable regulatory environment for vitamin B3-containing products. This has incentivized both local and international players to enter the Chinese market, further contributing to the growth of the nicotinic acid industry. As the market continues to expand, both foreign and local companies are focusing on the increasing demand for both pharmaceutical and cosmetic uses of niacin, paving the way for robust market growth.