Executive Summary
The global Pet Calming Products market is experiencing significant growth, driven by increasing awareness of pet anxiety and stress-related behaviors. Key highlights include:
• Market size in 2024: USD 410.3 Million
• Projected market size by 2035: USD 1,147.5 Million
• CAGR (2025-2035): 9.8%
• Largest market: Asia Pacific
• Fastest-growing market: North America

Market Dynamics
Growth Drivers
1. Rising awareness about pet anxiety and stress-related behaviors
2. Innovations in natural ingredients and delivery methods
3. Increasing pet ownership and humanization of pets
Opportunities
1. Targeting solutions for specific breeds
2. Combining calming products with behavioral training resources
3. Expansion of e-commerce platforms
Challenges
1. High prices of premium calming products
2. Regulatory complexities in different regions

Segment Analysis
By Pet Type
• Dogs (dominant segment)
• Cats
• Small Animals
• Others
By Product Type
• Calming Supplements (largest segment)
• Calming Treats
• Calming Devices
• Calming Medications
• Calming Essential Oils and Sprays
• Others
By Anxiety Type
• Separation Anxiety (largest segment)
• Noise Anxiety
• Travel Anxiety
• Vet Visits
• General Anxiety
By Distribution Channel
• Online
• Offline:
o Pet Specialty Stores
o Supermarkets
o Veterinary Clinics
o Pharmacies
Regional Analysis
North America
• Leader in the market
• High pet ownership rates
• Strong trend towards natural and organic products
Europe
• Growing market with emphasis on pet health and wellness
• Increased pet ownership among millennials and urban dwellers
• Supportive regulatory frameworks
Asia Pacific
• Largest market globally
• Rapid urbanization and increasing disposable income
• Growing awareness of pet mental health

Competitive Landscape
Key players in the market include:
1. Zesty Paws
2. Pet Naturals of Vermont
3. ThunderShirt
4. Adaptil
5. Feliway
6. Vetoquinol
7. Virbac
8. Nutramax Laboratories
9. The Anxious Pet
10. NaturVet

Recent Developments
• June 2024: Awaken CBD launched a new line of pet products featuring Pet Treats and Pet CBD Drops.
• September 2022: Zesty Paws launched three cat-specific products, including Hemp Elements Plus Calming Bites.

Industry Expert Opinion
"Even though owners can take measures to reduce the stress that pets go through, regretfully there is no panacea. Pre-planning and patience will be your closest friends, and being calm yourself will help reduce our pets' stress levels during this time of the year." - Nikki Mather, Expert Dog Behaviourist at Bella & Duke

Conclusion
The pet calming products market is set to continue its strong development, driven by growing pet mental health awareness and the pet humanization trend continuing. With new developments on an ongoing basis and natural remedies continuing to gain traction, the market is set to continue its development and diversification in terms of products.