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CONFIDENCE- What Is the Basic Human Need that Influencers Feed? Understanding the pose economy. Reviewed by Hara Estroff Marano
KEY POINTS- Influencers serve a basic human appetite to imitate poses that give us confidence, status, and dignity. Audiences return to the same influencers as a way to keep their poses alive. The demand side of the pose economy deserves more attention. The culture and cult wars are often little more than people adhering to opposing poses. There’s lots of talk about...
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