What Makes a Great Press Release? PR Experts Share Tips

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2025-05-31 10:47:30 - Translate -

Despite the rise of social media and influencer marketing, one tool in the PR toolkit remains essential: the press release. But let’s be honest—journalists receive hundreds of releases a week. Many go unopened, unread, or deleted on arrival. So, what separates a standout press release from the rest? We asked seasoned PR professionals and media insiders what really makes a press...

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