Brand is a Verb: Turning Identity into Action

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2025-09-09 06:46:59 - Translate -

The idea that brand is a verb reshapes how we think about marketing. A brand is not a fixed logo or a static identity—it’s the actions, behaviors, and choices that shape how people experience your business. When we say brand is a verb, we highlight that branding is about doing, not just showing. Every campaign, customer interaction, or product delivery becomes part of the living...

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