Dynamic vs. Static ICPs: Why You Should Revisit Your Customer...

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2025-10-24 05:59:19 - Translate -

Dynamic vs. Static ICPs: Why You Should Revisit Your Customer Profile Regularly

In a world where markets change faster than marketing teams can refresh their CRM, one thing stays the same: the need to know who your ideal customer is. But what happens when your "ideal" customer profile (ICP) stops matching reality? That's where the difference between static and dynamic ICPs comes in. Most businesses start with a static ICP: a well-defined document that outlines who their...

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