Waterfall Enrichment: Maximizing Coverage and Accuracy

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2025-10-31 07:59:50 - Translate -

For revenue operations teams, the challenges in 2025 are new: not in finding leads, but in accurately identifying who the right people are in the right accounts—and having clean, complete data about those people. Without coverage (known buying committee members) and accuracy (verified, up-to-date data), even the smartest strategies in ABM, intent-powered outreach, and ICP targeting fall...

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