PERSUASION- You Are You: Understanding, Respect, and Unity. How to influence people by giving them the three things that everyone wants. Reviewed by Abigail Fagan
KEY POINTS- To be persuasive, the acronym URU encompasses three things people crave: understanding, respect, and unity. Stating what you agree on and telling the other person what you’ve learned can help diffuse conflict. Sincerity and tone of voice are the key to conveying statements effectively. Because you are you, remember URU. What does that mean? “You Are...
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