The Rise of Matcha in Coffee Shops: A Shift in Consumer Preferences
The Growing Popularity of Matcha Tea: Trends, Opportunities, and Market Insights In recent years, matcha tea has seen a surge in popularity, becoming a favorite beverage not only in its traditional Japanese culture but also worldwide. From cafés to health food stores, matcha’s vibrant green powder is now a mainstay in many people's diets. The matcha tea market has experienced...
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