Future of GenAI: Transforming Product-Marketing Relationships in 2025

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2025-02-14 09:42:14 - Traduire -

The evolving landscape of digital marketing and consumer privacy remains a top concern for marketers as 2025 approaches. Executives are increasingly skeptical of “innovation theater,” where AI’s role is exaggerated without delivering real results. Instead, decision-makers now demand concrete metrics that demonstrate AI’s return on investment (ROI). At the same time,...

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