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martechcubejohn

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2024-09-27 06:59:06 - Traduire -

The Role of Social Media Platforms in Combating Deepfakes
There is growing concern over deepfakes, which are videos and audios that are highly realistic yet fake across various industries, but perhaps more pertinent in the B2B context. These synthetic media can mislead society and create negative impacts on reputation and financial aspects. However, it is evident that social media platforms have an essential role in addressing the fake problem and...

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martechcubejohn

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2024-05-23 07:46:12 - Traduire -

Colin Levy, Director of Legal at Malbek - AITech Interview
Colin, could you elaborate on the concerns you’ve raised regarding AI’s impact on elections? Answer: When it comes to AI and its impact/role in elections, the challenge is misinformation, generated by deep fakes (e.g. someone’s image and voice being used to propagate false opinions and incorrect information), bot accounts on social media propagating incorrect and/or...

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martechcubejohn

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2024-11-12 07:47:32 - Traduire -

Friend or Foe: The Role of AI in This Year's Holiday Season
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday...

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martechcubejohn

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2024-10-08 09:55:08 - Traduire -

Top Cybersecurity Reads of 2024: Editor’s Recommendations
In 2024, the cybersecurity realm has opened new doors to new vulnerabilities and attack techniques. As attacks become more sophisticated and dynamic, traditional defense mechanisms fail to provide protection. Therefore, to effectively combat these challenges, CISOs and IT leaders need to analyze the current situation and mitigate threats in real-time. As we look ahead to 2025, likely, the...

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